The Proposal Creation Phase
- The authors update the proposal content plan to reflect Pink Team reviewers' inputs.
- The authors integrate all data from the content plan into fully developed text and graphics.
- The authors may use any of the following tools to accomplish a highly scored proposal:
- Theme statements that reflect our offering in the context of the RFP Instructions.
- Focus Boxes that reflect bold assertions in the context of the Evaluation Criteria with data-rich bullet points (5-7) providing indisputable proof.
- Strength Tables that highlight strengths in support of evaluation criteria.
- Figure Introduction frameworks that direct the evaluator to each graphic summarizing key points of value to the customer.
- Graphics that provide an accelerated understanding of the offer and its value.
- Action Captions that highlight key takeaways from the graphic and value to the customer.
- Text written in present tense and active voice, which increases a sense of offering actuality by a synergistic offering team.
- Compliant and responsive solutions that demonstrate a deep understanding of the customer’s needs.
- Risk burn-down charts identifying risks and the plan for their retirement.
- Completion of this phase results in a ready-to-deliver proposal with completed graphics and full draft text followed by an external review (typically called Red Team).